Analytics - Show Data as Rates in addition to the current Volume Data

[arbialexandri]

Is your feature request related to a problem? Please describe. Listmonk shows the analytics data per campaign in volume numbers such as total clicks, total unique clicks, total views, bounces, ... these data points are great but only show one side of the data. It would be good to also show the rates of the same data points.

Describe the solution you'd like The rates for unique clicks, unique views, clicks per link, bounces, ... can be calculated by simply finding the ratio of the total emails sent vs the value of each category.

Here are some formulas that can be used, although this is not the full list, but similar calculation can be provisioned for any data point where a rate can be calculated:

Open Rate = (total unique opens ÷ total recipients) x 100 Unique Open Rate = (total unique opens ÷ (total recipients – bounced emails)) x 100 Unique Click-to-Open Rate = (total unique clicks ÷ total unique opens) x 100 Bounce Rate = (bounced emails ÷ total recipients) x 100