Prime/Netflix style video landing page (Jumbotron)

[marcovandeveen]

Increase engagement by the autoplay on the video plage. Similar to the autoplay feature of netflix

Scope

• Option to auto play. Globally
• Option to auto play without audio. Globally
• By default autoplay the trailer. If there is not trailer, play the video.

Out-of-scope

• Autoplay while hovering over the shelves

To discuss

• Impact on analytics: This 'auto preview' reduces the analytics data quality as it's unclear why people stopped watching: did people close it after 15 seconds because they were casually browsing or because the video was not interesting. Most customers don't have trailers (as this is expensive)