markov-chain-attribution
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jerednel
A PoC for a fractional attribution model leveraging first order Markov Chains.
Taking the simple example given here: https://www.channelattribution.net/assets/files/ChannelAttributionWhitePaper-0536c269c4725179d4a0d8b8ec2f0fac.pdf ``` #generate a sample dataset #paths = ['A > B > A > B > B > A','A > B > B >...
The link in README.md pointing to markov chain attribution modeling (https://www.avayant.com/post/building-an-attribution-model-with-markov-chains) is a dead link. Its not working. Thanks, 
