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Books should expose descriptive metadata
Some modern epubs have extra information that e.g. Stanza exposes with the 'book info' page. An example epub is the War of the Worlds, from Feedbooks: http://www.feedbooks.com/book/35.epub
This is just painted from 'description' and 'rights' metadata. It'd be good to have more!
Another interesting thing the Feedbooks epub has is links to other books from this author, which could be used to generate more traffic/interest.