magrit
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Improve the referencing of the web page
Magrit's web page is rather poorly referenced by search engines.
On Google, (not connected to a Google account, in private browsing, in French language), when searching for "cartographie thématique", the first mention of Magrit is page 5 (with the article published in Cartes et géomatique on the CFC website) then page 6 (with the Hypothèses research notebook). In the following pages, various resources mention Magrit but the magrit.cnrs.fr page is not displayed in the first 20 pages of results. As a comparison, the Khartis application appears in the first page of results for "cartographie thématique".
In the same conditions, but searching for "thematic cartography" (in English language in the search parameters) the results are more satisfactory, but still improvable I think : the GitHub repository appears on page 2 and magrit.cnrs.fr appears on page 4.
On Qwant, with "cartographie thématique" we have mentions of Magrit from the first page of results, but no entry corresponding to the magrit.cnrs.fr page in the 6 pages of proposed results.
I think we could improve this referencing (addition of meta description field on the index page ; possibly meta keywords?). Google Search Central and Google Search Console could also help us to have a good referencing, at least on Google.
Some work about this issue has been done in 3811e49.
Positive impact :
- Now when searching for "thematic cartography" on Google, with english language, magrit.cnrs.fr is very well positioned on the 1st page of results (and the summary displayed in the search result is our new meta description in english),
- Now when searching for "cartographie thématique" on Qwant, with french language, magrit.cnrs.fr is on the first page (and the summary displayed in the search result is our new meta description in french),
- Now when searching for "cartographie thématique" on Bing, with french language and located in France, magrit.cnrs.fr is on the first page (and the summary displayed in the search result is our new meta description in french),
Neutral impact :
- When searching for "cartographie thématique" on Google, with french language, magrit.cnrs.fr is still far away in the results (I didn't bother to look further than page 10 - it's as bad as before)
- When searching for "thematic cartography" on Bing, with english language and located in the USA, magrit.cnrs.fr is far away in the results (I didn't bother to look further than page 10)
Search results for "thematic cartography" are now slightly better than before. I'm closing because we've completely changed our home page. But perhaps this is still something to keep an eye on in the future.