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Is there a way to apply the weibul adstock transformation in model
Hello,
I see that there is a weibull adstock transformation function available but it is not currently being called in the delayed_saturated_mmm module (only geometric adstock) is being called. May I know if there is a way I can use the weibul adstock transformation within the framework?
You're right. The delayed MMM class doesnt currently have support for different adstock functions.
At the moment, you would have to inherit from the class and override the build_model method to use the adstock, saturation, etc that you would like to use
Okay. Thank you so much for sharing the methodology , I will see if I can implement it!!
Hi @shuvayan Hope you were able to figure out a solution. FYI: We are working on a #632 where a user can specify the saturation function (as well as adstock)