pymc-marketing Use bambi for MMMs

Use bambi for MMMs

Open ricardoV94 opened this issue 2 years ago • 5 comments

Oct 18 '23 13:10 ricardoV94

Bambi + MMM? Interesting... Bambi + CLV would be ... heaven.

Oct 18 '23 14:10 zwelitunyiswa

Bambi + MMM? Interesting... Bambi + CLV would be ... heaven.

For CLV, I assume this is only relevant for models that allow predictors?

Oct 18 '23 14:10 ricardoV94

Exactly. Would love to be able to add predictors or allow for a correlation between the purchase and attrition process.

Oct 18 '23 14:10 zwelitunyiswa

Okay that's a very good thing to keep in mind when we implement such CLV models!

Oct 18 '23 14:10 ricardoV94

Brainstorming how this might look

y ~ 1 + menten(geometric(Google + Facebook, max_lag=8))

Guess each channel would be specified inside params?

Would some channels get some transformations and other get others? Ie google facebook get one combo and tv radio get another? Related to #712

Apr 30 '24 09:04 williambdean