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Published 20 hours ago • verified publisher icon pymc-labs

Please can you add Hierarchical model for MMM

Open kurvaraviteja355 opened this issue 2 years ago • 2 comments

kurvaraviteja355 avatar Aug 03 '23 08:08 kurvaraviteja355

@kurvaraviteja355 can you expand a bit on your request? We have an issue for adding hierarchical structure on advertisement channels https://github.com/pymc-labs/pymc-marketing/issues/88

Is that what you have in mind?

ricardoV94 avatar Aug 03 '23 11:08 ricardoV94

Yes, I'm referring to the same thing. For example, I have a dataset with various nations and multiple channels (some of which are hierarchical), and I need to determine the contribution of each channel and ROAS in each country. As an example, instead of one model for the country, develop a single hierarchical model. This also aids in learning from similar countries if any of the countries lacked sufficient data points.

kurvaraviteja355 avatar Aug 03 '23 12:08 kurvaraviteja355