GeoLift
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GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
## Is your feature request related to a problem? Please describe. The GeoLift tool considers all regions to be available as a control outside of the forced test regions and...
Hi friends, I would like to know if I can replace location variables with channel variables. For example: Instead: City, state or country Actual: Media platform (Facebook Ads, Google Ads,...
## Bug description Analysing the test resultats, we obtain a positive lift but negative terminals for the confidence interval : ``` GeoLift Results Summary ################################## ##### Test Statistics ##### ##################################...
Hi, I am trying to use `Geolift` to measure a test. I have treatment and control set of locations and trying to add covariates and getting the following error `Error...
Added 'stratified' as an alternative sampling method. This stratifies the locations in rank_by_loc and then randomizes the cell assignment within each strata. The current 'systematic' method only randomizes sample(1:k,k) once,...
Hi team, I am trying to use GeoLift package for a particular test design and would like to understand if it is possible and any suggestions. I am planning to...
Just making a cleaner code using `group_by_at` instead of multiple `group_by` depending on which variables we want to use for grouping
Remove unneeded words, add missing words, and fix misspellings.
Edits to Methodology, Best Practices, and About sections of the documentation. Mostly correcting misspellings and improving phrasing. I did discover and restore two broken links.