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Published 20 hours ago • verified publisher icon bachmannpatrick

Add BG/BB model

Open mmeierer opened this issue 5 years ago • 2 comments

Add BG/BB model: https://pubsonline.informs.org/doi/abs/10.1287/mksc.1100.0580

mmeierer avatar Mar 12 '20 11:03 mmeierer

Including the BG/BB model requires:

  • [ ] Adding code for LL, CET, PAlive, DERT
  • [ ] Modifying the clv.data() command providing an option to specify # of purchase opportunities
  • [ ] Including a discrete sample dataset to test the model
  • [ ] Updating the documentation
  • [ ] Adding tests

bachmannpatrick avatar Apr 20 '20 12:04 bachmannpatrick

See my issue discussing data structures as inputs to models #88

pschil avatar Apr 27 '20 20:04 pschil