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Published 20 hours ago • verified publisher icon AmbireTech

Investigate discrepancy between results in Google Analytics and the AdEx Platform

Open dmngdsm opened this issue 5 years ago • 0 comments

Describe the bug There is a difference between reported click results in Google Analytics and the AdEx Platform that seems to be too big to be standard - like 2x to 3x.

To Reproduce I decided to take "catchall - leads to staking landing" campaign and see results for the period 26 September - 02 October.

image

In Google Analytics I went to "All Campaigns". Note that during this period there was only one campaign that directed to the AdEx website, so the results aren't mixed, but it's the same "catchall - leads to staking landing" campaign. image

Usually the difference would be in favor of Google Analytics - meaning more reported landings on Google Analytics than clicks on the platform. Instead, for more sources the AdEx Platform reports like 2-3x more clicks.

I reported to Galya and she confirmed that this needs a further investigation.

dmngdsm avatar Oct 07 '20 07:10 dmngdsm