Create a Guide/Template: Product marketing objectives for your project

[erigilg]

Overview

We need to create a guide for creating product marketing objectives for your project so that teams know what to focus on and how to reach the right audiences.

Action Items

• [ ] Gather examples of how other projects have done, adding each example as a link in the resources section
  • [ ] Once done, remove the "TG: Gather Examples" label and add the "TG: Draft Template" label
• [ ] Create a draft template, either in markdown format in this issue or a google doc in the ~old product management google drive~ new product management google drive>Product Management Guides
  • [ ] Once done, remove the "TG: Draft Template" label and add the "TG: Create Guide" label
• [ ] Create a guide on how to use the template
  • [ ] Once done, remove the "TG: Create Guide" label and add the "TG: Review Guide" label
• [ ] Review the guide with product management communities of practice
  • [ ] Once done, remove the "TG: Review Guide" label and add the "TG: Leadership Review" label
• [ ] Present to Hack for LA leadership team for sign off
  • [ ] Once approved, remove the "TG: Leadership Review" label and add the "TG: Place Guide" label
• [ ] Possibly create an issue template on .github
  • [ ] Include link to template under resources if you add it as a template in .github

Resources

Update issue #128 with the name of item you are working

[edwardsarah]

This guide is going to be dependent on a guide to identifying and defining potential audiences.