FOLA's META Title and META Description Update

[Shienny1]

Overview

To increase FOLA's click through rate (CTR), we need to update our META title and META Description. Current META Descriptions does not compel CTA (Call to action)

Action Items

Creating effective call-to-action (CTA) META descriptions for foodoasis.la pages involves combining a concise summary of the content with a compelling call-to-action that encourages users to click through.

1. Homepage / Landing Page: META Title: Food Oasis META Description: "Discover local free food resources with Food Oasis LA. Find food pantries and free meal programs near you. Click to start finding free food today!"

2. Find Food page: META Title: Food Resources Directory META Description: "Search our comprehensive directory for food pantries and community kitchens in LA. Get the support you need. Access free food resources now!"

3. About Us Page: META Title: About Us META Description: "Learn about Food Oasis LA and our mission to connect Angelenos with local food resources. Discover how we’re fighting hunger in LA. Find out more now!"

4. Donate Page : META Title: Get Involved META Description: "Support food security in LA. Your donation helps us connect more people with the food they need. Click to donate and make a lasting impact today!"

6. Contact Us Page: META Title: Contact Us META Description: "Have questions or need assistance? Contact Food Oasis LA today! We’re here to help connect you with local food resources. Reach out to us now."

5. Volunteer Login: META Title: Join Our Team META Description: "Make a difference in your community! Volunteer with Food Oasis LA to help connect people with food resources. Sign up today to start helping those in need."

###Below is a description for a possible additional page I would like to propose (need review and approval)

8. *Blog or News Page: META Description: "Stay informed with the latest news and updates on food security in LA. Explore our blog for tips, stories, and insights. Click to read more today!"

Note: Contents for this Blog page is in planning, then , review and approval.

The image attached is the current META Description.

Resources/Instructions

Tips for Writing CTA META Descriptions:

• Include a CTA: Encourage users to take action by using verbs like "discover," "find," "sign up," "donate," "learn," or "explore."
• Be Concise: Keep the description under 155-160 characters to ensure it displays fully in search engine results.
• Highlight Benefits: Clearly communicate what the user will gain by clicking through.
• Use Keywords: Incorporate relevant keywords naturally to improve search engine visibility.