Social Media Strategy

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Overview

The Content Team is creating a social media strategy to publicize Food Oasis and document outreach efforts to assist with future fundraising.

Action Items

• [ ] Determine social media goals
• [ ] Determine the type of content and platforms FOLA will use (initial ideas included Facebook, Instagram, LinkedIn, Twitter, and Reddit)
• [ ] Audit existing accounts (Issue #1553)
• [ ] Assess the use of video content (TikTok, YouTube)
• [ ] Coordinate with Hack for LA regarding social media rules/regulations/guidelines
• [ ] Coordinate with Hack for LA regarding non-profit registration (access to business tools & extended analytics)
• [ ] Partner with marketing and branding consultants to ensure consistency across platforms
• [ ] Create an annual posting schedule for each platform
• [ ] Recruit new Content team members to manage platforms
• [ ] Establish KPIs (partner with Research for analytics collaboration)
• [ ] Create 3 months of content backlog
• [ ] Launch FOLA social media

Resources/Instructions

• Issue #1554