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Become whitelisted on https://acceptableads.com
CodeFund must become compliant with the Acceptable Ads criteria found at https://acceptableads.com/en/about/criteria
Placement
- [x] Ads must not disrupt the user's natural reading flow. Such ads must be placed on top, side or below the Primary Content.
Distinction
- [x] Ads should always be recognizable as ads and distinguishable from all other content
- [x] Ads should be clearly marked with the word "advertisement" or its equivalent.
Size
- [x] When placed above the primary content, the maximum height of an ad should be 200px.
- [x] When placed on the side of the primary content, the maximum width of an ad should be 350px.
- [x] When placed below the primary content, the maximum height of an ad should be 400px.
Specific Criteria
- [x] Text ads designed with excessive use of colors and/or other elements to grab attention are not permitted.
- [x] Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiveness based on their integration on the webpage.
- [x] Ads are permitted in between entries and feeds as long as they are not substantially larger than other elements in the list or feed.
Mobile Ads
- [x] Static ad types (e.g. 6x1 banner and 1x1 tile ad) are allowed to be placed anywhere on the mobile page.
- [x] Small ads (6x1 banner or smaller) are allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick.
- [x] Large ad types (e.g. native tile ads) are only allowed to be placed under the Primary Content.
- [x] Ads implemented on the scrollable portion of the webpage must not occupy in total more than 50 percent of the visible portion of the webpage.
- [x] Ads implemented as a ‘sticky ad’ have a maximum height restriction of 75px (or 15%).
- [x] Below the Primary Content, ads are limited to 100% of the screen space.
WHAT IS NOT CONSIDERED AN ACCEPTABLE AD?
The following types of ads are currently unacceptable, and cannot be considered for inclusion on the whitelist:
- Ads that visibly load new ads if the Primary Content does not change
- Ads with excessive or non user-initiated hover effects
- Animated ads
- Autoplay-sound or video ads
- Expanding ads
- Generally oversized image ads
- Interstitial page ads
- Overlay ads
- Overlay in-video ads
- Pop-ups
- Pop-unders
- Pre-roll video ads
- Rich media ads (e.g. Flash ads, Shockwave ads, etc.)
RTD went through this a couple months ago. We didn't need to make any changes to our ads and I suspect you won't either. Your ads are already clearly marked as an ad and they are small and unobtrusive.
The hardest part for us was getting in touch with the right people at Eyeo to push the process forward in a timely manner. I assume they have a bit of backlog and we are relatively small for them (below the paying threshold). If you struggle with that, let me know and I can try to put you in touch with the right folks.
On a related note, you have a typo in today's newsletter: acceptableleads -> acceptableads
Thanks @davidfischer. I just submitted the request to be whitelisted today. As you said, we didn't need to make any changes to qualify (as far as I can tell).
Great initiative @coderberry!