ConversionsAPI-Tag-for-GoogleTagManager
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Feature Request: phone number parsing from E.164
It would be handy to have the tag code strip out the + symbl from E.164 provided phone numbers before hashing. My rationale is as follows.
The Conversions API wants us to provide phone numbers hashed from a digits-only version e.g.
Example: Input: US phone number (650)555-1212 Normalized format: 16505551212
but the common event data model expects E.164 format with the + symbol included.
This means that when we push data around the datalayer, event parameters etc. we need to have a custom variable that formats the number for the Conversion API alone adding in unnecessary steps.