ROI calculations in outputs when target var is conversions

[Jess625]

Project Robyn

Describe issue

I'm noticing that for my model, where I've made the target variable conversions, there are quite a few outputs where either ROAS, ROI, mROI, etc, is given which doesn't make sense because I haven't given any revenue numbers. It would make more sense for these outputs to show CPA, mCPA, etc.

Listing instances below where revenue related metrics are given as outputs in the modeling process:

• pareto_clusters_detail.png: This one pager is outputted through robyn_outputs() and shows two graphs, the left of which gives ROI values by channel.

• roas_convergence.png: Another one pager outputted by robyn_outputs() -- by channel, this shows roas convergence

• when you run print(ExportedModel), it gives you columns for roi_mean and roi_total

• x_xxx_x_reallocated.csv: Csv output given from robyn_allocator() and it gives ROI metrics as columns

• for the robyn_response() function, the demo only gives examples for mROI, but would be nice to add examples for CPA, mCPA, et.c

Environment & Robyn version

3.6.3 in R Studio

[laresbernardo]

Thanks a lot for your feedback. We do change CPA to conversion models in some outputs but we've definitely missed some others. I'll take a deeper look into this and implement a fix soon. Cheers and happy Friday!