AppX build unpins itself from taskbar

[IliaGusarov]

• Electron-Builder Version: 23.1.0

• Node Version: 18.0.7

• Electron Version: 19.0.1
• Electron Type (current, beta, nightly): current

• Target: appx

Not sure if this is a right place to report the issue. The issue is reproducible for some users of Window 10. The issue is also reproducible in popular electron apps like Slack and Trello downloaded from Microsoft store (other non-electron apps don't have the issue).

package.json

"build": {
    "appId": "myCompany.myApp",
    "squirrelWindows": {},
    "files": [
      "src/**/*"
    ],
    "directories": {
      "buildResources": "www/build"
    },
    "appx": {
      "identityName": "myCompany.myApp",
      "publisher": "CN=developmentca",
      "displayName": "myApp"
    },
    "win": {
      "certificateFile": "./default.pfx",
      "publisherName": "my Company",
      "target": ["appx"]
    },
    "nodeGypRebuild": "false",
    "npmRebuild": "false"
  }

Actual behavior:

Expected behavior: App should not be unpinned from taskbar unless a user unpins it