gtm4wp
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Product performance is vat inclusive, sales performance is vat exclusive
Hi,
I configured the plugin to send totals exclusive vat to GTM but when I check my data in the GA E-commerce tab I see different amounts.
In the tab "Product Performance" I see the revenue for each individual product but this is an amount (EUR) that has VAT included. I want this to be VAT exclusive.
When I look at the E-commerce overview or in the "Sales Performance" tab I see total revenue amounts that are VAT exclusive. How could we explain this change in behavior? Any setting I'm missing?
Kind regards
Hi,
Can you share the URL of your site?
(I have removed the link) FYI, the prices of products are shown incl. vat on the frontend of the webshop but should be pushed to analytics excl. vat.