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Adding schema for ratings
Am just loading this up as an idea - to add some schema into
on pages... will need to test it out on my burner personal website first before a PR ;)
Robin, awesome! Let me know what you think! The only major change I have in the works is how the filtering works.
hmm as mentioned, the head is before the shortcode is called, so will want to be an option in the plugin - to choose which page / post to put the schema in on, but the actual code to use is pretty straightforward. My only question is if a freelancer is a "local business" or a "product"?!
I'd lean towards local business more than product. Providing a service, more than something consumable.
I don't know enough about the back end / Google classifications to be sure, though, of course.
Schema is still in beta. I have had in in place on my personal site, but haven't had anything pop up as far as showing stars on the search result. Does pass the schema checker though, so verdict is still out.
@duplaja You can take a look at my site https://www.fldtrace.com/ to see how the reviews are using schema coding. They are tested to work in Google. For the record, it only works on subpages as Google won't show the home page reviews in SERP. Let me know if I can be of further assistance from the SEO/Schema standpoint.
Unrelated to the schema, I also recommend using SVG for the star rating images. You can re-use the code I have and change the color. This will reduce the http requests and the PNG size.