chore(core): set up app labels

[nevermarine]

Description

Set up app.kubernetes.io/component= and app.kubernetes.io/name= labels.

Why do we need it, and what problem does it solve?

What is the expected result?

Checklist

• [ ] The code is covered by unit tests.
• [ ] e2e tests passed.
• [ ] Documentation updated according to the changes.
• [ ] Changes were tested in the Kubernetes cluster manually.

Changelog entries