The Open Brand should be a brand.

[lotyrin]

For example, instead of:

If you cannot use an image for the [brand name], use this Unicode approximation:

[ Unicode approximation ]

There should be a logo which requires Unicode approximation, as a concise example of what sort of thing is required of the derived brand.

[Fishrock123]

What he means is that we need an open brand logo for example and identification. Genius!