add making data 001

[hancush]

writing a makefile is really hard if you don't know bash. so is knowing when to write custom processors.

writing custom processors is hard if you aren't familiar with our patterns for doing so.

working with a database is hard if you don't know how to get into it, or navigate it once you're in.

this repo assumes knowledge of most of the above, but it doesn't have to. i started drafts of quick guides to all of these things. let's finish them and add them for the reference of others!