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Implement rename CII->OpenSSF in logo

Open david-a-wheeler opened this issue 2 years ago β€’ 58 comments

Implement rename CII->OpenSSF in the logo. We'll need a graphics artist. LF has a graphics group, they might be able to help.

We'll need to decide what it should look like. Options include:

  1. Existing logo (trophy), just change CII text the OpenSSF.
  2. OpenSSF goose holding a trophy
  3. Others?

david-a-wheeler avatar Dec 22 '21 16:12 david-a-wheeler

+1 to the goose holding a trophy or medal :)

caniszczyk avatar Dec 25 '21 14:12 caniszczyk

For comparison, here's our current logo, as (1) favicon and (2) full size:

Favicon:

favicon logo

Full size:

Full size logo

david-a-wheeler avatar Dec 29 '21 17:12 david-a-wheeler

I've created an LF-internal issue for the graphics team: https://jira.linuxfoundation.org/browse/LC-872.

david-a-wheeler avatar Jan 05 '22 21:01 david-a-wheeler

LF graphics created these 2 tries - comments would be very welcome!!

OSSF_Badge-v1

david-a-wheeler avatar Jan 12 '22 16:01 david-a-wheeler

I'm partial to the goose :)

On Wed, Jan 12, 2022 at 10:43 AM David A. Wheeler @.***> wrote:

LF graphics created these 2 tries - comments would be very welcome!! [image: OSSF_Badge-v1] https://user-images.githubusercontent.com/813150/149183623-2ab31ff6-4a65-4557-ad1e-38f5f7cb2ed3.png

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caniszczyk avatar Jan 12 '22 16:01 caniszczyk

The goose is fun, but there are lots of other OpenSSF projects & that might be confusing.

The trophy is the easy choice (it's what we do already), but granted it's a little boring. It does create a clear icon though.

Other comments?

david-a-wheeler avatar Jan 12 '22 16:01 david-a-wheeler

Maybe we can combine them? Keep the trophy (at its current size or slightly smaller), and add the goose behind or to the side holding the trophy (like the goose is showing off its trophy). The big trophy is understandable even when minimized to a tiny size & is specific to this project; the goose shows it's part of the larger OpenSSF effort & is anthropomorphic (which I find helpful in logos/mascots).

david-a-wheeler avatar Jan 12 '22 16:01 david-a-wheeler

+1

I find the trophy too generic, so combining is better

On Wed, Jan 12, 2022 at 10:55 AM David A. Wheeler @.***> wrote:

Maybe we can combine them? Keep the trophy (at its current size or slightly smaller), and add the goose behind or to the side holding the trophy (like the goose is showing off its trophy). The big trophy is understandable even when minimized to a tiny size & is specific to this project; the goose shows it's part of the larger OpenSSF effort & is anthropomorphic (which I find helpful in logos/mascots).

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-- Cheers,

Chris Aniszczyk https://aniszczyk.org

caniszczyk avatar Jan 12 '22 16:01 caniszczyk

Yeah, both the trophy & goose in isolation are too generic - the combination suddenly makes it specific.

david-a-wheeler avatar Jan 12 '22 16:01 david-a-wheeler

+1 to a combo

TonyLHansen avatar Jan 12 '22 19:01 TonyLHansen

Very good, I sent that comment back to the LF design folks. Let's see what they come up with.

david-a-wheeler avatar Jan 19 '22 23:01 david-a-wheeler

We have 3 more candidates within "version 2"! Left-to-right let's call them option A (top left, goose inside text), option B (top right, goose head inbetween text), and option C (centered second row, white shield). OSSF_Badge-v2.pdf

david-a-wheeler avatar Jan 28 '22 16:01 david-a-wheeler

I prefer option B. The trophy & goose are larger in option B than the other options (so they're easier to see), and I think the white shield of option C looks a little ugly. Option B's "Best Practices" text isn't centered at the bottom & the text is smaller - some may not like that, but it does makes its placement clearly intentional & eye-catching.

david-a-wheeler avatar Jan 28 '22 16:01 david-a-wheeler

+1 for B

TonyLHansen avatar Jan 28 '22 16:01 TonyLHansen

I will admit option C is pretty good and is close to B for me. The white shield does connect to the Goose shield in other logos, & provides a clearer contrast for the trophy, so maybe it's not so bad. I do like the stars instead of the "<" and ">" symbols, the stars are more clearly related to earning a trophy.

david-a-wheeler avatar Jan 28 '22 16:01 david-a-wheeler

I'm for C, I think it'll scale down more gracefully, and the boundary between the trophy and goose for me is less crisp on A and B due to the color choices

brianbehlendorf avatar Jan 28 '22 17:01 brianbehlendorf

I agree that the cup does "pop" out more on C. Can we put a shield behind the larger goose & cup on B?

TonyLHansen avatar Jan 28 '22 19:01 TonyLHansen

OSSF_Badges-02

Just posting the svgs for reference!

alexcontini avatar Jan 29 '22 17:01 alexcontini

I wanted to play around with inkscape a bit, so this is a very quick mockup of adding a shield behind the middle one. (The cup is just slightly off center and the shield / cup proportions are slightly off.)

duck2b

TonyLHansen avatar Jan 29 '22 22:01 TonyLHansen

My vote, is with the original C. I am personally not a fan of the asymmetry of B, The fact that the head of the goose breaks up Open Source Security Foundation, reminds me of the old Don't Dead, Open Inside meme. What about a rendering with a slightly larger shield on C?

jdossett avatar Jan 30 '22 18:01 jdossett

A few random thoughts.

Option C isn't symmetric either - the star is only on one side. If we did option C, I'd want full symmetry with a star on each side. Basically, be symmetric or intentionally asymmetric, don't be almost symmetric.

@TonyLHansen 's draft has a lot to like about it, but I would get rid of the unmatched "<" (do both or neither).

I would like the trophy obvious. A larger shield with the trophy on it would make the trophy more obvious, and having the shield does connect it better to the logo.

One problem with the shield is that there's little contrast between the white shield & the gold trophy. Maybe if the shield was a different (darker) color the trophy would stand out better. What would be a better color for the shield that would make the trophy stand out better?

david-a-wheeler avatar Jan 30 '22 19:01 david-a-wheeler

I don't think option B has the risk of misreading like Don't Dead, Open Inside.

david-a-wheeler avatar Jan 30 '22 20:01 david-a-wheeler

πŸ˜ƒ I am not saying it will be misread, I think it visually reminds me of the meme. The missing star asymmetry can be easily fixed (and after you mentioned it I think it would be good to do so). I think the asymmetry of the goose's head in OSSF is more jarring and visually unappealing. Just my opinion though. I can certainly agree on the contrast issue although a 1 pixel stroke on the trophy could also fix the contrast issue.

jdossett avatar Jan 31 '22 01:01 jdossett

1-pixel strokes only work well when the image is large & your eyesight is perfect. Contrasting colors are better, I think, because they work even when the image is shrunk to a small size and/or for people with reduced vision.

david-a-wheeler avatar Jan 31 '22 16:01 david-a-wheeler

I can understand disliking the asymmetry. I think sticking the goose's head into the frame is fine, but others may think it's terrible.

david-a-wheeler avatar Jan 31 '22 16:01 david-a-wheeler

Vote : Option C the shield with the chalice πŸ‘

ixchelruiz avatar Feb 01 '22 15:02 ixchelruiz

My preference goes to the option C.

mrybczyn avatar Feb 01 '22 15:02 mrybczyn

I vote for C :)

judyobrienie avatar Feb 01 '22 15:02 judyobrienie

Vote: Option C - the goose with the smaller shield w/chalice.

drusso-rh avatar Feb 01 '22 15:02 drusso-rh

C

caniszczyk avatar Feb 01 '22 15:02 caniszczyk