Predict customer churn / Customer retention

[ybyzek]

Use case: analyze customer behavior to predict their churn, goal is to retain customers.

There is no existing query to draw from here, so it will require author creativity, but it could take into account customer behavior including:

• transaction history
• expiration date
• payment plans
• touch points with customer
• etc

Inspiration: https://databricks.com/solutions/accelerators/retention-management