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Published 20 hours ago • verified publisher icon civictechindex

Search Terms for Advertising

Open jsachsman opened this issue 4 years ago • 1 comments

Dependency

We need a marketing person on this. What is our budget for marketing?

Overview

Determine search terms for advertising and, if possible, price

Action Items

  • [x] Brainstorm search terms
  • [x] Look up popularity for each
  • [ ] Info needed here from @ExperimentsInHonesty such as location, demographics, length of campaign, daypart
  • [ ] Price out keywords
  • [ ] Budget??

Resources/Instructions

https://docs.google.com/spreadsheets/d/1iAsP17mWVpnJvWMcK65JR1n2byoPYNswjNHnfytGGQE/edit?usp=sharing

jsachsman avatar Nov 01 '20 23:11 jsachsman

Progress: Updated search results on my terms Blockers: Need more specs to move forward on costs Availability: Very low Next week: This is blocked until we have more information on how we're going to target users

jsachsman avatar Nov 06 '20 03:11 jsachsman