Proposal to Rebrand Cardano Developer Portal to how.cardano.org

[katomm]

The Cardano Developer Portal has grown to include a wealth of content that extends beyond developer-specific resources. It now encompasses various topics such as stake pool operations, governance, Cardano Improvement Proposals (CIPs), and showcases of Cardano projects. Despite this expansion, the name “Developer Portal” and the domain developers.cardano.org might be deterring non-developer members of the community from utilizing these resources.

Proposal: To make the portal more inclusive and representative of its broad scope, @gufmar and myself propose rebranding it to how.cardano.org. This new name better reflects the diverse range of content available and encourages participation from all community members, not just developers.

Rationale:

1. Inclusivity: A name like how.cardano.org signals that the portal is a comprehensive resource for anyone interested in learning how to engage with the Cardano ecosystem.
2. Content Diversity: The portal already includes extensive information on governance, stake pool operations, CIPs, data analytics, and more, which can be highlighted better under a more inclusive name.
3. Community Engagement: Rebranding can attract a wider audience, fostering greater community participation and collaboration.
4. User Experience: An inclusive name can improve the user experience by clearly communicating that the portal is not here for everyone not only the developers. The platform works very well and it would be a lot of overhead to now start new platforms for similar things.

Implementation:

• Domain Transition: either implement redirects from developers.cardano.org to how.cardano.org to ensure a seamless user experience. Or add how.cardano.org and deep-link developers.cardano.org into the developer sections.
• Communication Plan: tbd, but basically announce the rebranding through community channels and update all references to the old domain in documentation and resources.
• Feedback and Iteration: Engage the Cardano community to gather feedback on the rebranding and make adjustments based on their input.

Feedback Requested: Please share your thoughts on this rebranding proposal. Do you think it will make the portal more accessible and inclusive? Are there any potential challenges or considerations we should address? Would anyone be put off by this idea?