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Published 20 hours ago • verified publisher icon bachmannpatrick

Discounted expected transactions (DET)

Open mmeierer opened this issue 4 years ago • 0 comments

Add DET for all implemented models:

  • [ ] Pareto/NBD
  • [ ] BG/BB
  • [ ] BG/NBD
  • [ ] GGompertz/NBD

More details see here. See Page 92 on the difference between DET and DERT

"For a just-acquired customer, DET measures the present value to the firm of all future transactions by the customer, with transactions at a future time point appropriately discounted to obtain their present values. [...] To compute DET for an as-yet-to-be-acquired customer, we need to add 1 to this quantity."

mmeierer avatar Mar 09 '20 10:03 mmeierer