Awesome User Testing

A curated list of useful links and packages that help with user testing or AB testing in different environments.

User Testing Platforms

List of services that help provide ways for you to test against your users.

• UserTesting.com User experience research platform
• Optimizely The World's Leading Experimentation platform
• Usability Hub Remote user testing for designs
• VWO A/B Testing and Conversion Optimization Platform
• Convert Affordable Enterprise Testing & Personalization
• A/B Tasty A complete suite for conversion rate optimisation
• Google Analytics Experiments
• Usability Tools In-page visual analytics of what users are doing
• CrazyEgg Find out what makes visitors leave by seeing how users click and scroll
• TryMyUI Watch videos of real people using your website and find out

Implementing A/B testing for your users

• Roll Your Own A/B Tests with Optimizely and React
• Tips and tactics for A/B testing on AngularJS apps

How companies are doing it

• It's All A/Bout Testing: The Netflix Experimentation Platform
• Scaling A/B testing on Netflix.com with Node.js
• Building Pinterest’s A/B testing platform
• Experiments at Airbnb
• Scaling Airbnb's Experimentation Platform
• Twitter experimentation: technical overview
• Building Mobile A/B Testing Infrastructure by Wealthfront
• Airlock - Facebook's mobile A/B testing framework
• Proctor: Indeed's A/B Testing Framework
• A/B Test Reporting in Looker by Kickstarter
• Meet Wasabi, an Open Source A/B Testing Platform by Intuit
• A/B testing using Django by HackerEarth
• The Evolution of A/B Testing Platform at LinkedIn
• eBay Experimentation Platform on Hadoop [slides]
• Online Experimentation at Microsoft
• A/B Testing Using React, GraphQL, and Apollo by Teachers Pay Teachers
• ABRA: An enterprise framework for experimentation at The Times

Courses

• Evaluating Designs with Users
• Designing, Running, and Analyzing Experiments
• A/B Testing by Google

Articles

• User testing, explained
• Statistical Analysis and A/B Testing
• Detecting and avoiding bucket imbalance in A/B tests
• Implications of use of multiple controls in an A/B test

Miscellaneous

• A/B Testing Meetup
• UX StackExchange
• UserTesting Blog
• TheUserIsDrunk Your website should be so simple, a drunk person could use it.

License

To the extent possible under law, Augustus Yuan has waived all copyright and related or neighboring rights to this work.