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Create new logo for Apache DataFusion

Open andygrove opened this issue 1 year ago • 56 comments

Is your feature request related to a problem or challenge?

We anticipate that DataFusion will become a top-level ASF project, named "Apache DataFusion". Our current logo contains the word "DataFusion" and has no Apache affiliation.

Describe the solution you'd like

We should design a new logo. Source files for our current logo can be found at https://github.com/apache/arrow-datafusion/tree/main/docs/logos

Describe alternatives you've considered

No response

Additional context

No response

andygrove avatar Jan 08 '24 16:01 andygrove

Here is one proposal for the new logo.

Screenshot from 2024-01-08 09-32-25

andygrove avatar Jan 08 '24 16:01 andygrove

I think we also need to have a (TM) somewhere, for example how Spark does it: image

alamb avatar Jan 08 '24 19:01 alamb

Here is an updated version with the trademark symbol and fixing a small alignment issue.

image

andygrove avatar Jan 09 '24 00:01 andygrove

I've also requested a version of this that has APACHE ARROW on the top line that we could use until the project moves.

andygrove avatar Jan 09 '24 00:01 andygrove

I will ask our designer to come up with a bunch of logos and post them here today

ozankabak avatar Jan 09 '24 07:01 ozankabak

Here are a few candidate logos that are in tune with the original logo. You can log in to Figma via Google to leave comments there, or can just drop a note here. We can create variations of these based on suggestions or add other new candidates based on original ideas from the community.

ozankabak avatar Jan 10 '24 12:01 ozankabak

They all look good to me (I have no preference). Let's see if anyone else offers an opinion

alamb avatar Jan 10 '24 19:01 alamb

These are the variations on the top two logos (with and without arrow symbol): Datafusion Logo with 3 orbits and arrow Datafusion Logo with 3 orbits Datafusion Logo with 2 orbits Datafusion Logo with 2 orbits and arrow

ozankabak avatar Jan 11 '24 13:01 ozankabak

Just my view, but the logo with the Arrow >>> symbol seems a bit busy. I am not sure that we should include this design element.

andygrove avatar Jan 13 '24 19:01 andygrove

Just my view, but the logo with the Arrow >>> symbol seems a bit busy. I am not sure that we should include this design element.

Agreed. Seems like second variation is the leading candidate for now then

ozankabak avatar Jan 15 '24 19:01 ozankabak

Additional variations: figma link.

Datafusion logo

maruschin avatar Jan 21 '24 09:01 maruschin

I like the meatball Screenshot 2024-01-21 at 8 14 51 AM

Reminds me of the Plum Pudding Model of the Atom

But I am happy to go with any of these designs

alamb avatar Jan 21 '24 13:01 alamb

If the designs outside of the nuclear context of "fusion" could also be considered, maybe we can explore options beyond nuclear fusion. What do you think, @alamb?

metesynnada avatar Jan 22 '24 07:01 metesynnada

If the designs outside of the nuclear context of "fusion" could also be considered, maybe we can explore options beyond nuclear fusion. What do you think, @alamb?

Sounds good to me. I really don't have a strong opinion in this area

What I recommend for consensus is that someone who is willing to "rebrand" the project (aka go update the logo in the documentation) propose a specific new logo (perhaps via a PR to update the logo). Then we'll review that PR (and we can send a note to the mailing list for extra visibility) and when it merges the project logo would be updated

alamb avatar Jan 22 '24 19:01 alamb

Hello, I’m Pınar, the Founding Designer at Synnada, collaborating with @ozankabak. I’ve explored three themes for DF: futuristic, modern, and generic. I’ve started with a monochrome design and will incorporate typography and color in the next iterations. Feel free to select your favorite theme and logo by specifying the number.imageimageimage

pinarbayata avatar Jan 24 '24 16:01 pinarbayata

Thanks @pinarbayata -- I have sent a note around to slack and discord asking the broader community for feedback so hopefully we'll get some more comments here

Discord: https://discord.com/channels/885562378132000778/1199781729314017442

Slack: https://the-asf.slack.com/archives/C04RJ0C85UZ/p1706120557830909?thread_ts=1704812415.335209&cid=C04RJ0C85UZ

alamb avatar Jan 24 '24 18:01 alamb

Thank you! I love them. I'd vote for any of the ones with the plan on the atom.

avantgardnerio avatar Jan 24 '24 18:01 avantgardnerio

I like the meatball

I too like "the meatball" (🤣). It keeps with the atomic theme but is visually distinct from a similar project, Velox:

Velox logo with atom

Though options 12 and 6 of the black + white images are quite good too

wjones127 avatar Jan 24 '24 18:01 wjones127

Thanks @pinarbayata! These look really great. We will need to add a TM trademark symbol and I think it is important that the word "Apache" appears before DataFusion since the trademark is for "Apache DataFusion".

andygrove avatar Jan 24 '24 20:01 andygrove

I would cast my vote for having "datafusion" on the same line. I think 16 and 6 are my favorites

philippemnoel avatar Jan 25 '24 16:01 philippemnoel

Hello again, after the first round of logo discussions and feedback, we have been able to narrow down to a few finalists. These designs have been refined and improved, and now we're looking for your input once again. Please feel free to share your thoughts, and let us know your top picks. Finalists

pinarbayata avatar Jan 30 '24 12:01 pinarbayata

My vote is for 7 :)

matthewmturner avatar Jan 30 '24 13:01 matthewmturner

I would vote for 3

liurenjie1024 avatar Jan 30 '24 13:01 liurenjie1024

I like 3 too

ozankabak avatar Jan 30 '24 13:01 ozankabak

vote for 7

jayzhan211 avatar Jan 30 '24 13:01 jayzhan211

#7 is my preference.

Omega359 avatar Jan 30 '24 20:01 Omega359

vote for 12

metesynnada avatar Jan 31 '24 18:01 metesynnada

I like 3 😍

delsehi avatar Jan 31 '24 20:01 delsehi

I like 3, 6, and 7 the most.

andygrove avatar Feb 04 '24 15:02 andygrove

It looks like 3 is leading, with 7 being a close second.

andygrove avatar Feb 04 '24 15:02 andygrove