Create a logo for Design System Day 2024

[mia-allers-gds]

[mia-allers-gds]

Deadline for branding 12 April 2024

[mia-allers-gds]

What

Create a logo and accompanying look and feel/ identity for Design System Day(s) 2024. The logo and identity will be used across a range of materials, including:

• Attendee stickers
• Speaker / facilitator stickers
• Organiser / volunteer stickers
• Event booklets
• A1 A board
• Pull up banners
• 2x A0 prints
• Digital event profile pic
• Digital event registration pages
• GDS blog
• GDS Twitter
• GDS LinkedIn
• Slack comms
• Mailchimp comms
• Social media speaker bios

Steps/ done when

• [x] Choose core brand principles (share options with wider team) — Thurs 28 March
• [x] Share potential creative directions with wider team — End of Tues 2 April
• [x] Share work in progress ideas with squad — Fri 5 April
• [x] Semi-final assets shared with squad — Tues 9 April
• [x] Sign off assets — Thurs 11 April
• [x] Final delivery of blog and social assets for DSD24 announcement on Fri 12 April

[mia-allers-gds]

Kick-off meeting notes Brand outline (async team workshop)