Add new panel for UTM Parameters

[fredgi]

Hi all,

Is there a way to configure goaccess to parse UTM (advertising campaign) ? For example by using a prefix or query parameter name to be parsed instead of default "query=" ?

You can find below an nginx log generated by a visitor from Bing.com paid keyword, at referer position :

https://myserver.com/?utm_source=bing&utm_medium=cpc&utm_campaign=C3%20-%20clic&utm_term=MY%20KEYWORD&utm_content=g2

Google UTM should be very near, have no example to provide.

Thanks, Fred

[allinurl]

There's no way right now to track this data. However, I think it would be great if goaccess could have a panel (or multiple perhaps?) to display utm data. If implemented, how should these metrics be shown? Thanks.

[fredgi]

From my point :

• easy like a query keyword (starting/ending with $ for disambiguation)
• be shown in a new UTM panel which requires more work

In such case maybe a panel like 'Visitor Hostnames and IPs' with an expendable data 'utm_campaign' could show distinct 'utm_term'.

[allinurl]

I'm curious if Google/Twitter, etc use the same parameters. It looks like it should be straightforward to add a new panel dedicated to display to utm_* data, please keep this opened so I can look into it.

[Lusitaniae]

I remember seeing utm data quite often back in the days I used to spend more time on Analytics, and from what I see it continues to be common ground.

Adwords seems to have an auto tagging feature to add utm parameters automatically. https://support.google.com/analytics/answer/1033867?hl=en

Its likewise fairly easy to track these parameters on Analytics https://blog.kissmetrics.com/how-to-use-utm-parameters/

[Shirkit]

@allinurl do you have nay update on this? I'm trying to move out of Analytics and this would help me solve a big part of my current requirements.

Anyways, thanks for this tool, I've been using it already for a while 😄

[harsxv]

Upvote for this UTM feature👍🏽

new panel dedicated to display to utm_* data

[Shirkit]

I'm still looking forward to see this =]