AIP 36: Marketing

[agriimony]

• by sephrok

consolidated into #40 NOTE: This has been segmented from AIP 35 to be it's own AIP focusing on MARKETING.

GOAL Define and build out a role of marketing director so to speak who will act as a marketing "bounty hunter". Layout a roadmap and plan marketing objectives. Realize target "consumers" -- makers, takers, swappers & ASTholders?

CAMPAIGNS Top (surface?) level - SWAPPERS Average consumer looking to swap tokens via Metamask? AirSwap Web3 app?

Mid level - TAKERS Brave partnership? Wallets? Banks?

Bottom level - MAKERS Liquidity providers running AirSwap servers. Banks? Big Money?

Development level - AST HOLDERS Staking and governance <-- where we are now. Who is our audience here? Developers?

BOUNTIES

• Promotional materials for various campaigns targeting audiences.
• Allocating budgets for paid advertisements within the Brave browser. (25 million crypto users using Brave at the moment)
• How-To Stake Video Tutorial with Animations? (See: Coinbase examples)
• Influencers - YouTube? Twitch? Discord? Twitter? Instagram?
• Photo or Videoshoots
• Hosting meetups & events in cities across the globe. Plan a one-sheet for ANY AirSwap event to adhere to. "Rules of Conduct" so to speak.
• Centralized Marketing Decks & Materials -- Google drive centralized with ALL marketing materials, logos, links, one-sheets, etc that ANYONE and EVERYONE can have public access to for quick and easy sharing to Press, Media, Investors, etc.

MARKETING BUDGET I am pulling this from memory please correct me if i'm wrong or direct me to the correct source -- 3.5 million AST over 3 years?

CREDITS: @candiceb @aaaaaaaaaa

[agriimony]

astholder May 5

I don’t think any of this is really in-line with the Request for Creativity bounty system that passed the last voting cycle (AIP 29) and implemented just over a week ago. I think you should read AIP 29 again and also visit the bounty page at Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. 2

A lot of what you are suggesting either already has a defined mechanism for rewards or is currently covered by the AirSwap coordinators.

Remember the bounty system is a ‘pull system’. Community members do things and then submit a bounty request. You can of course contact the coordinators for feedback on ideas to help make them viable (ie. mobile app from grey pixel or the current web app development) - but ultimately you need to produce something or do something that makes an impact to receive a reward. If you head to the bounty page you can see the ‘impact matrix’ used to assess impacts/rewards.

Promotional materials for various campaigns targeting audiences.

If you make promotional material that has a positive impact on the project that would be bounty worthy. Currently, you can earn up to 100,000 points for successful/high impact activities like this.

Allocating budgets for paid advertisements within the Brave browser. (25 million crypto users using Brave at the moment)

If someone introduces AirSwap to high impact connections/people/makers/etc there is a category in the bounties to rewards up to 100,000 points.

How-To Stake Video Tutorial with Animations? (See: Coinbase examples)

Make a video - if a lot of people watch it then submit a bounty claim.

Influencers - YouTube? Twitch? Discord? Twitter? Instagram?

Not sure what you’d want to do here. But in general, care must be taken on how AirSwap is marketed. This is a utility token.

Hosting meetups & events in cities across the globe. Plan a one-sheet for ANY AirSwap event to adhere to. “Rules of Conduct” so to speak.

Currently, its a small community and well COVID. But in the future there is a bounty category that covers organizing social events.

Centralized Marketing Decks & Materials – Google drive centralized with ALL marketing materials, logos, links, one-sheets, etc that ANYONE and EVERYONE can have public access to for quick and easy sharing to Press, Media, Investors, etc.

We can probably just make that public on Notion.

MARKETING BUDGET
I am pulling this from memory please correct me if i’m wrong or direct me to the correct source –
3.5 million AST over 3 years?

It’s no secret I think over the medium-to-long term AirSwap needs to switch from an AST based treasury to one using a portion of revenues. I think eventually a ‘war chest’ needs to be created to fund high-end development and possibly marketing or marker incentives, integrations etc. When this happens AirSwap will take a big step towards being financially self-sustaining - a major milestone in a defi journey. So basing a marketing ‘budget’ on a treasury system that I think we are probably going to move away from isn’t the right move in my opinion.