[EDU-2094] - Update Chat docs landing page to improve the reasons to use

[GregHolmes]

Description

Updated the Chat landing page to better align with the product page marketing, addressing feedback that the documentation was lacking in selling points, statistics, and facts about Ably Chat's capabilities.

Changes

• Added new "Why Chat" section highlighting four key value propositions:
  • Scale & Reliability: Added concrete stats (550B messages/month, 1B+ connections/month, 100% uptime over 5+ years, 635 POPs, <50ms latency)
  • Cost-Effective Scalability: Explained usage-based pricing, message batching, and volume discounts
  • Developer Productivity: Emphasised rapid development with SDKs, UI Kits, and Hooks
  • Enterprise-Ready: Listed compliance options (HIPAA, SOC2), dedicated clusters, and premium support
• Converted plain bullet list of getting started guides to visual <Tiles> component with icons and descriptions for better UX
• Renamed "Get started now" section and improved visual hierarchy
• Cleaned up "Next steps" section to remove redundant getting started links

Impact

This brings the documentation landing page more in line with the marketing messaging on ably.com/chat, helping developers understand not just how to use Ably Chat, but why they should choose it for their chat infrastructure needs. The visual tiles make it easier for developers to quickly find and access the SDK guide for their preferred platform.

[coderabbitai[bot]]

[!IMPORTANT]

Review skipped

Auto reviews are disabled on this repository.

Please check the settings in the CodeRabbit UI or the .coderabbit.yaml file in this repository. To trigger a single review, invoke the @coderabbitai review command.

You can disable this status message by setting the reviews.review_status to false in the CodeRabbit configuration file.

✨ Finishing touches

🧪 Generate unit tests (beta)

• [ ] Create PR with unit tests
• [ ] Post copyable unit tests in a comment
• [ ] Commit unit tests in branch EDU-2094-Update-landing-page-for-Chat

---

Thanks for using CodeRabbit! It's free for OSS, and your support helps us grow. If you like it, consider giving us a shout-out.

❤️ Share

• X
• Mastodon
• Reddit
• LinkedIn

_{Comment @coderabbitai help to get the list of available commands and usage tips.}

[m-hulbert]

I also think we should pull in some imagery - whether that's architectural, or indicative of what you can build.