Text tweaks

[RobotCaleb]

Hi Gordy. I started out fixing some possessive uses of it's to be its, but I noticed other issues as I went.

I tried to clear up some of the messaging without affecting the opinion. I hope I kept your message intact.

As this is somewhat a blog post, I'm not sure how acceptable making edits is. At any rate, it only took a few minutes.

Feel free to to accept this or modify as needed. :)

Cheers