WordPress
[SHOWCASE]: Foodbanksmississauga.ca
Submission ID
202311211632360
Site URL
https://www.foodbanksmississauga.ca/
Submission date
21 Nov 2023
Submitter
Aaron Precious
Author
Candybox Marketing
Theme
Food Banks Mississauga
Launched On
8 Sep 2023
Country
Cananda
Description
Food Banks Mississauga is a charitable organization in Mississauga, Ontario, Canada, dedicated to providing food support to those in need with a vision of a Mississauga where everyone is food secure. The objective of the new website was to improve user experience for donating funds and finding food, simplify navigation and user journeys, and increase accessibility.
Reason for Submission
"Our execution process begins with reviewing analytics for the existing website for the past year of website traffic to understand traffic sources, entry pages, and exit pages to understand trends and improve them. In addition to these areas, we will also focus on time on site/page, browsers, geography, time of day, audiences, errors, goal conversions, acquisition paths, treemaps and other key performance indicators.
Once that was completed, we worked with the Food Banks Mississauga team to thoroughly understand their organization, goals, customers' expectations and behaviours, and how their website should respond to different user journeys. We then produce an Information Architecture (IA) document, which includes a sitemap and user flow, design strategy and content outline for every page. The IA is a compilation of the company’s information and user journeys, laid out logically for their user, to ensure an optimal user experience and conversion ratio.
Armed with an approved IA, we work on designing a unique and goal-focused homepage. Following the approval of the homepage design, we continue with interior layout designs to focus our attention on promoting the user experience and conversion objectives for each page.
Our next execution step is developing a custom WordPress theme using WordPress best practices to create a professional and easy-to-manage website through Advanced Custom Fields (ACF).
After several rounds of quality assurance and testing, we trained the Food Banks Mississauga team to manage and use their new website, and the final push of content entry began.
Fast forward two months after the launch of their new website, and we have gotten great feedback from the Food Banks Mississauga team and their users that they love the new website and it's much easier to find information, place donations, and find food and support. We also checked our analytics 60 days after the website launch and saw a 28.57% increase in Pages per Session, a drop in Bounce Rate of 8.81% and the Average Session Duration increase by 63%!"
Any additional notes or details?
https://builtwith.com/?https%3A%2F%2Fwww.foodbanksmississauga.ca%2F
Here's the copy for the showcase:
The Mississauga Food Bank is a vital nonprofit organization dedicated to fighting hunger by providing healthy and nutritious food to people in need across the community. Through partnerships with local agencies and support from volunteers and donors, they distribute millions of meals each year, ensuring that no one goes hungry. Their mission is rooted in compassion and efficiency, making food access easier for individuals and families facing hardship.
Powered by WordPress, the website serves as a central hub for donations, volunteer opportunities, and community resources, making it simple for visitors to get involved. With a user-friendly design and seamless navigation, the platform allows for real-time updates, impactful storytelling, and secure online giving. WordPress helps the Mississauga Food Bank connect with the community and drive meaningful change with ease and accessibility.
The desktop screenshot should have the chat hidden, and the mobile screenshot seems to have the top cropped.
