Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways

[sereedmedia]

Overview

The Training Team is working to finalize a draft for the Learning Pathways project which seeks to update the Learn Website to include structured learning pathways (Ex. From Beginner -> Expert path for WordPress Developers) for Learners to navigate through. The Marketing tasks have been outlined in the doc as follows.

Tasks

The primary task is to develop a strategic marketing plan for promoting Learn WordPress learning pathways. That plan should:

• Identify target audiences within the three groups of Learners and develop targeted campaigns for each group.
• Develop clear messaging that speaks to each Learner group's specific needs and pain points.
• Track engagement and optimize marketing efforts over time.
• Create process for promotional materials, including blog posts, social media graphics, and email marketing, to promote the Learning Pathways effectively.

Posted by @Piyopiyo-Kitsune in Marketing Slack

[eidolonnight]

Identify target audiences within the three groups of Learners and develop targeted campaigns for each group.

If it's helpful, both @bjmcsherry and I can provide some insights from the official YouTube channel, which features a variety of content, including that from Learn.