standards-positions
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WebKit
Attribution Reporting API
WebKittens
No response
Title of the spec
Attribution Reporting
URL to the spec
https://wicg.github.io/attribution-reporting-api/
URL to the spec's repository
https://github.com/WICG/attribution-reporting-api
Issue Tracker URL
No response
Explainer URL
No response
TAG Design Review URL
https://github.com/w3ctag/design-reviews/issues/724
Mozilla standards-positions issue URL
https://github.com/mozilla/standards-positions/issues/791
WebKit Bugzilla URL
No response
Radar URL
No response
Description
The Attribution Reporting API makes it possible to measure when an ad click or view leads to a conversion on an advertiser site, such as a sale or a sign-up. The API doesn't rely on third-party cookies or mechanisms that can be used to identify individual users across sites. The API enables two types of attribution reports:
- Event-level reports associate a particular event on the ad side (a click or view) with coarse conversion data. To preserve user privacy, conversion-side data is coarse, and reports are noised and are not sent immediately. The number of conversions is also limited.
- Aggregatable reports provide a mechanism for rich metadata to be reported in aggregate, to better support use-cases such as campaign-level performance reporting or conversion values.
- Added
concerns: venuebecause this should probably be moved to the PAT CG. (Same goes for PCM, of course.) - Added
concerns: interoperabilitybecause, while I really hope we manage to converge PCM and this as much as possible, to the extent we don't we'll likely have interop problems.
Also request for WebKit position on Cross App and Web Attribution Measurement, which is an extension to the Attribution Reporting API.
Cross App and Web Attribution Measurement
WebKittens
No response
Title of the spec
Attribution Reporting
URL to the spec
https://wicg.github.io/attribution-reporting-api/#cross-app-and-web
URL to the spec's repository
https://github.com/WICG/attribution-reporting-api
Issue Tracker URL
No response
Explainer URL
https://github.com/WICG/attribution-reporting-api/blob/main/app_to_web.md
TAG Design Review URL
Mozilla standards-positions issue URL
mozilla/standards-positions#791
WebKit Bugzilla URL
No response
Radar URL
No response
Description
Currently, the Attribution Reporting API supports attributing events within a single browser instance. This proposal expands the scope of attribution to allow attributing conversions that happen on the web to events that happen off the browser on the same device, within other applications such as mobile applications, or vice-versa.
The proposal here takes advantage of OS-level support for attribution. In particular, it gives the developer an option to allow events on the mobile web to be joinable with events in Android’s Privacy Sandbox, although support for other platforms could also be implemented in the future.
@linnan-github your comment is rather confusing. What are you trying to achieve?
@linnan-github your comment is rather confusing. What are you trying to achieve?
We're also requesting WebKit position on Cross App and Web Attribution Measurement, which is an extension to the Attribution Reporting API. Updated the comment to be clear, thanks!
Could you either fold that into the original request or open a new issue? Our system isn't equipped to handle additional requests in subsequent comments.
It also seems a bit weird to add that request without responding to the feedback @hober already gave on the initial proposal.
Could you either fold that into the original request or open a new issue? Our system isn't equipped to handle additional requests in subsequent comments.
It also seems a bit weird to add that request without responding to the feedback @hober already gave on the initial proposal.
Opened a new issue https://github.com/WebKit/standards-positions/issues/307 for this request, thanks!