attribution-reporting-api
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WICG
Attribution Reporting API
We operate a DSP business in Japan and have been testing the Summary Report ARA for the past couple of months. Our key focus for testing was to evaluate the...
The privacy of event-level reports are parametrized primarily by three factors: - How many attribution reports can be generated by an ad impression - How many bits of metadata attribution...
Please use this issue to submit feedback on [report verification](https://github.com/WICG/attribution-reporting-api/blob/main/report_verification.md). We're particularly interested in: * Feedback on the feature itself * Your use cases and documentation needs for this feature...
The proposal of Aggregation Service ARA prevents the same aggregatable report to be batched multiple times. ([“No duplicates” rule](https://github.com/WICG/attribution-reporting-api/blob/main/AGGREGATION_SERVICE_TEE.md#no-duplicates-rule)). This prevents us from reprocessing the report for the next use...
Movement for an Open Web (“MOW”) is an action group founded to advocate for a competitive, open internet. Many members were involved in the Competition and Markets Authority (CMA) Online...
It is common practice in the adtech industry to offer attribution and contribution reporting. - Attribution typically refers to the Campaign that received the final touchpoint, or any other attribution...
Addressing feedback comments from #1282
The current attribution logic in the Attribution Reporting API may not be ideal for use-cases where an ad-tech needs more fine grain control over the attribution granularity (i.e. campaign, product,...
Update to flexible_event_config.md to clarify which features are currently available in the API. Related to #1231
Online to Offline Advertising, also known as Omnichannel, relates to online advertising driving conversions in store, typically local stores. This use case is enabled with Store attribution, which attributes typically...