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TelemetryDeck
User retention visualization: show relative % drop month-over-month
From today's webinar, the user retention columns in the demo looked cool.
The example was more or less like this:
| Sept 2023 | Oct | Nov | Dec | ... |
|---|---|---|---|---|
| 100% | 56% | 39% | 26% | ... |
The drop from 100 to 56 was quite easily summarized: about half of the people dropped off.
And the long tail was more or less stable.
But the drop from 56 to 39 or whatever is not quite half, and I noticed that it was not as easy to summarize in words how many that were :)
I would struggle in my day to day looking-at-graphs as well! I'd love to have the tool calculate this for me. 39% are absolute, right? So 39% of the original September cohort are still active in November. But how many users from October are active in November? From 56% to 39% would be 69% if I don't mess this up, so that'd be cool. ("Don't make me think" UX etc.)
