Design Thinking - Fundamentals

[qingquan-li]

Reference: Design Thinking in Agile: https://scaledagileframework.com/design-thinking

What is Design Thinking?

1. A methodology to create innovative and usable products, services and experiences.
2. Creative problem solving.
3. Applicable to all industries and walks of life.
4. About the user.

• Desirability: Dose the user need and/or want it?
• Viability: Dose the business benefit outweigh the cost?
• Feasibility: Can the idea be built and supported?

Why Design Thinking?

1. Help you better understand your users needs.
2. Help you generate revolutionary solutions.
3. Help you learn and iterate faster.

Design Thinking Process

1. Empathy
   • Objective: To set aside our preconceptions in order to gain insight into our users and their needs.
   • Activities/Deliverables:
     • Interviews/Surveys
     • Focus groups
     • Data analysis
     • Competitor Analysis
     • Empathy mapping
2. Define
   • Objective: To define a specific and meaningful challenge.
   • Activities/Deliverables:
     • User Personas
     • User Journey
     • Story boards
     • User stories
     • Competitive Product Analysis
3. Ideate
   • Objective: To step beyond the obvious solutions allowing the freedom to innovate.
   • Activities/Deliverables:
     • 'How Might We' Sessions
     • Card sorting
     • Information architecture
     • Service blueprints
     • Design principles
4. Prototype
   • Objective: To understand if the team's ideas work... user input makes your idea great.
   • Activities/Deliverables:
     • Wireframes
     • High fidelity design
     • Micro-interactions
     • Detailed use flows
     • Interactive prototypes
5. Test
   • Objective: To explore if your user's goals have been achieved.
   • Activities/Deliverables:
     • Usability testing
     • Heuristic evaluation
     • Desirability evaluations
     • QA Analytics
     • Performance testing