Blog – How to make great merch

[jtemperton]

Summary

We make good merch. People like our merch. There is a lot of bad merch in the world. This blog post walks people through our merch pipeline, the who, what, where, when, why, and has actionable advice for doing great merch. I'll speak to @lottiecoxon to get a bunch of details and do a write-through.

Good thread on this here.

Where will it be published?

select any that apply

• [X] Blog
• [ ] Founders Hub
• [ ] Newsletter
• [ ] Product engineers Hub
• [ ] Tutorials
• [ ] Other (please specify)

Why type of article is this?

select any that apply

• [ ] High intent (i.e. comparisons and similar)
• [x] Brand / opinionated (how we work and why, etc.)
• [x] High-level guide (concepts, frameworks, ideas, etc.)
• [ ] Low-level guide (step-by-step guide / tutorial)
• [ ] Other (please specify)

Who is the primary audience?

Select any that apply

• [x] Founders
• [ ] Engineers
• [ ] Growth
• [x] Marketing
• [ ] HackerNews
• [ ] Existing PostHog users
• [ ] Potential PostHog users

Will it need custom art?

• [x] Yes
• [ ] No