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Blog - The most useful customer retention metrics
Strapline
Guide / listicle on customer retention metrics, similar to our guide on B2B product metrics.
Why should we do it?
Decent search volume (590/mo) and not crazy competition, though it will be hard-ish to rank highly. Should play well in the newsletter.
Headlines options
- The most useful customer retention metrics
- The (actually useful) customer retention metrics
- Essential customer retention metrics for B2B products
Outline
Via ChatGPT, not final:
- Customer churn rate: This is the percentage of customers who stop doing business with a company over a given period of time.
- Net promoter score (NPS): This is a measure of how likely customers are to recommend a company to others.
- Customer lifetime value (CLV): This is an estimate of the total value a customer will bring to a company over the course of their relationship.
- Customer satisfaction (CSAT) score: This is a measure of how satisfied customers are with a company's products or services.
- Customer effort score (CES): This is a measure of how much effort customers have to put in to resolve their issues or get their questions answered.
- Customer retention rate: This is the percentage of customers who continue doing business with a company over a given period of time.
- Average revenue per user (ARPU): This is the average amount of revenue a company generates per user over a given period of time.
- Customer loyalty: This is a measure of the strength of the relationship between a company and its customers.
- Customer win-back rate: This is the percentage of customers who return to a company after leaving.
- Customer retention cost: This is the amount of money a company spends to retain its customers.