define midmarket in the handbook

[jamesefhawkins]

we talk about this a lot in our strategy but don't define it clearly

[lharries]

Does this line up with industry discussions you've had?

The middle market is the segment of American businesses with annual revenues roughly in the range of $10 million to $1 billion, depending on the industry they operate in. There are about 200,000 middle-market firms in the U.S., most of them privately owned or closely held, and their annual revenues combined total more than $10 trillion

https://www.investopedia.com/terms/m/middle-market.asp

[charlescook-ph]

Isn't the distinction between self serve and enterprise (ie. puts you through a procurement process) more important? I think midmarket might be a bit of a relic from when we used to use contract size as the main criterion for segmenting.