Create Hoglets, aka PostHog for Startups

[charlescook-ph]

We have a deal for YC companies that has historically performed quite well. Lots of other companies (like Amplitude, Mixpanel, and Segment) have more established startup programs.

We could do something better that indicates that PostHog is a great solution for startups. Having an open source version and generous free tier certainly implies that we are a good solution, but we could be more explicit.

If startups join us and end up being super successful, that is obviously good for us commercially. Even if they aren't, engineers move between companies a lot, and this could help us spread word of mouth.

How can we make this cool?

If we try to compete on the same terms as existing companies, we won't stand out - everyone has basically the same offering (free credits), and the partner incentives they offer are easily findable if you go directly to their websites.

What is we did a more generous free tier (like the YC deal) plus stuff a startup may not have already, such as:

• Superhuman
• Sentry
• PagerDuty
• Cron/Notion
• Pitch
• Deel
• Drata
• Pry (probably not feasible, as acquired by Brex)
• Ashby
• WeWork
• Any others @corywatilo ?

(I'm picking products people on the team actually use, because it makes them sound more appealing if we are recommending stuff we genuinely find useful. I've also tried to stick to ones that realistically we could spin up a quick partnership with.)

[andyvan-ph]

Love the idea and the name