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Spend optimization and prediction

Open Sherbrookee opened this issue 2 years ago • 0 comments

Hi community

1- Do you know if the Robyn package allow identifying the optimal spending level for each marketing channel, i.e.; does it include a budget optimization phase in terms of $ (and not in terms of contribution to the overall spend)?

2- Also, Does it allow to make do sales prediction based on input future spend in each channel?

Best, Moona

Sherbrookee avatar Dec 06 '23 17:12 Sherbrookee