Tiny Applet Installation Parameters (NDEF TLV)

[jaredvacanti]

The documentation has an example here of how to install the tiny app variant using param data:

 user@host:~$ java -jar gp.jar \
        -applet D2760000850101 \
        -params 100BD101075402656E54657374 \
        -install build/javacard/javacard-ndef-tiny.cap
 (Install tiny variant with static text "Test")

What is the leading byte of the param data here? Is the param itself a TLV?

Type	Length	Value	...	...	...	...	...	...
		TNF: Type Name Format	Type Length	Payload Length	Type
0x10	0x0B	0xD1	0x01	0x07	0x54	0x02	0x65 0x6E	0x54657374
	11 bytes	0b11010001	1 byte	7 bytes	T		en	Test

When I use this python code to generate an NDEF, I only get the payload:

import ndef

record1 = ndef.TextRecord("Test")

encoder = ndef.message_encoder()

encoder.send(None)
encoder.send(record1)
encoder.send(None)

message = [record1]

print(b''.join((ndef.message_encoder(message))).hex())
>>> d101075402656e54657374

It also mentions in the docs for the tiny applet:

You should not prepend the dataset with a length prefix as in the stored form.

So maybe I've missed some other detail. What's the initial byte 0x10 in the tiny applet param? Thanks for any help in advance!