AnsibleFest Q: Can this be used with packer?

[matts-mpg]

I wanted to try to add some of the topics that came up in the Q&A as issues so that hopefully I could come back to them. One person asked if this could be used with HashiCorp's packer to deploy images. Resolution of this would mean including an example of how that might work in the playbook if that is possible.

[ideologysec]

is the idea to use Ansible to control the packer build, or simply use already existing packer templates?