Making footer follow user trends

[RiyaJ2311]

What is the growth opportunity you want to see solved? When confused, I look for footers. They are most easy to navigate whenever we get lost, so I consider footers equally important as headers. Footers is the mirror of the header and conveys additional useful information. The red marked square shows the part, I am talking about.

How do you know that this problem exists today? Why is this important? After scrolling the website, I scrolled to the bottom(my habit :p), I found out that the footer wasn't following the law of symmetry. The Law of Symmetry is the gestalt grouping law that states that elements that are symmetrical to each other tend to be perceived as a unified group. Similar to the law of similarity, this rule suggests that objects that are symmetrical with each other will be more likely to be grouped together than objects not symmetrical with each other. This is a lawful statement of the role of symmetry in determining figure-ground perception.

How to measure design's effectiveness? A/B testing - A quick A/B with my classmates with a high-fidelity version.