Leonelsentana

Hey, that is the share of conversions post optimization, if you need the total conversions just avoid dividing by total_conversions. Where did you get that 10042 from? ________________________________ From: virithavanama...

How is it that you know that total conversions for a specific channel should be 10042 on your original input data, if MMM works with total non-attributed values for conversions?...

Hi, is your original data the data you used as input to build the model? If so, this is not correct, marketing mix models are built based on total conversions....

Hi @virithavanama I presume that when you say "we know the total conversions for each channel individually" you are applying some sort of attribution logic there to indicate which conversions...

The logic is the one I explained above, avoiding to divide by total_conversions https://github.com/facebookexperimental/Robyn/issues/477#issuecomment-1234002864. If you want the decomposition per day you can also get it directly from pareto_alldecomp_matrix. Each...